Essential Internet Marketing Tips for 2017

When it comes to using an internet marketing company they will focus on using essential services and strategies to ensure you achieve online success in the long run. Managing your own online marketing campaign can be a daunting and time consuming process, but if you make use of a specialist company you can save yourself valuable time and energy, along with resources moving forward.

There are a few internet marketing tips you should be focusing on if you have chosen to manage your own campaign for now. As your business grows and you don't have the time to focus on your online marketing daily,, then it's time to hand your project over to a professional who can help you boost your brand, increase your web traffic and help you improve online revenue.

The first very important thing that any internet marketing company will tell you as the number one tip for success is to know your market. Know your product, know your audience and get to know your competitors. You want to focus on this in everything you do from your website design to the online marketing that you choose to do, whether it's pay per click advertising, social media advertising or both.

Next you will want to set yourself goals. Setting goals is essential to monitor your progress and ensure that your efforts are meeting your unique online needs. Setting goals should be realistic, from increasing your ranking to growing your followers on social media to setting up a blog or increasing your brand using pay per click advertising. There are so many things to remember and so many different goals to set and if you don't have online marketing experience, you may find that an internet marketing company is the best choice to help you grow your business online in the long run.

Always set yourself an internet marketing budget. You will be pleased you did. Your budget should be set if you are using an internet marketing company to identify how much you can spend with them each month. It is easier if the company you choose has set packages to take advantage of, so you can ensure your budget remains the same on a monthly basis. If you are considering pay per click advertising, set a daily budget, so that you only pay for the leads generated as a result up to a set amount, so that you are sure to not exceed your budget at any time.

Ensure that you focus on your branding. You want to have set and identifiable brand before you even start with your online marketing campaign. Your brand should be catchy and noticeable, easy to remember and something that relates to your audience. There is no point getting technological if you aren't catering to a technological audience, for example. Your internet marketing company should be able to provide you with advice, recommendations and assistance when it comes to your brand, so that you can ensure to increase visibility moving forward.

The final thing you are going to want to consider in 2017 when it comes to your internet marketing is search engine optimisation. SEO has changed dramatically over the past few years and there are so many different factors to consider from focusing on your local audience to making your website mobile friendly. Then there are links, social media, keywords and more to make sure you meet in order to see your brand name increase through the rankings and dominate your market in the long run.

Cartoozo is a multiple award-winning internet marketing agency with over ten years' experience in the online marketing environment. This company has an active customer base of over three hundred with their customers being based around the world. This company helps their customers achieve online success with a host of packages designed to meet their customers' needs and budgets. Cartoozo offer a host of expert services ranging from web design to search engine optimisation and copy writing to pay per click advertising, just to name a few. They have a team of experienced and dedicated technicians and the entire team focus on customer satisfaction at all times.

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Starting an Internet Business - Why Everyone Seems to Be Doing It

Does it seem to you as if everyone around you is either talking about or starting an internet business? With the state of the economy and many employers cutting back on benefits and annual increases it's probably not a surprise to you.

Still if you are not experienced with the internet or online marketing, and you're happily employed or financially stable...why would you even consider starting an internet business?

Well I have a secret for you and...here it is, you don't need any internet marketing experience to create a successful online business and achieve a lifestyle that most can only dream of.

Following are the primary reasons most people are either talking about it or actually doing it, see if any of these resonate with you:

The internet is a huge market (the whole world) and it's getting bigger as you read these words

According to the Computer Industry Almanac, there were 1.59 Billion Internet users in 2008; and we could see the 2 Billion mark by 2012. Now, is there any doubt that a 1.59 Billion-user pool is a very attractive target given the leverage you have on the Internet?

It is very inexpensive to start

Unlike an offline business that you may be used to, an online business does not require much start up money. With a good market, a solid idea, product or service you are ready to build. All you need to purchase is a domain name, internet access and web hosting...all of which can be purchased for less than $100!

Even as an Internet Newcomer anyone can learn how to do it

If you have no previous experience you can start an internet business. There are remarkable resources available for free online to get you started from training courses to eBooks. If you're willing to learn you can be in business for yourself.

You choose when you work

Who says you have to work from 9 to 5 Monday through Friday? To do business online, you don't have to wake up early in the morning so that you can fight traffic to arrive to work by 9am. You choose your own schedule because you are your own boss!

You can work from home or anywhere with an Internet connection

Where you hook up your computer could be your new office even if that's the beach! You can save hours of your time each day by not having to travel to and from your work place during rush hours.

You can fully automate your business

If properly set up, some online business models can be fully automated - please be aware that even with automation like that of a turnkey internet business - you will still have to put time into it if you want it to grow.

Your business can and should be all about your hobbies and passions

What a great reason for you to be starting an internet business, the opportunity to turn your passion into profit. With so many profitable niche markets available for you to go into, these businesses truly allow your passion and dream to come to life.

Internet businesses generally have very low ongoing expenses

Believe it or not, some can be set up and running at zero cost, if not very low. A good example of this is a blog using a free blogging platform like Blogger or WordPress. And there are many other options that can be run with minimal ongoing expenses like web hosting, domain name registration and payment processor.

There will always be a trade off - your time or your money. Because even though there are many low-cost options - the more automated and the more of the work that is completed upfront generally the higher the cost. A good example is a turnkey internet business or a "business in a box."

With a turnkey internet business much of the business is already established for you - all you have to do is "turn the key" and open your doors for business. However, these type of businesses can run from several hundred to several thousand dollars to buy so be sure to do your research first.

Once you have one profitable venture you can build and have more than one

Since the cost of starting an internet business is so low, and you can automate your operations, you can operate multiple businesses easily as an independent entrepreneur.

So now you know why so many others are talking about or starting an internet business. Given all the wonderful reasons above you may also now be thinking about starting your own online business. There are remarkable resources available to you, even if you are an internet newcomer that can have you up and running your own business literally in hours. The only question left for you now is why not start an internet business?

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10 Reasons Why You Should Start An Online Business

Whether you are attracted to an internet business because you hate your current job, want to improve your circumstances, or would like a more flexible lifestyle, the internet offers all these opportunities.

Why An Internet Business?

1- Flexibility

Many people come to find themselves with an internet business through necessity rather than deliberate creation. For me, I needed a flexible job which I could work around contract work. It didn't come in often but when the phone rang, I needed to take the work. This presented all kinds of problems. Normal work didn't pay as well and employers didn't want me taking large chunks of time off when the other work came in!

I tried juggling several jobs over a number of years but nothing seemed to fit. At around the same time I was attempting to use e-bay to buy and sell for a bit of extra money. It wasn't until later that I discovered affiliate marketing. Affiliate marketing, for those who don't know is a kind of referral selling. You point links from your website to other people's goods and services. The link is tracked so that when you make a sale you are rewarded for it with a commission.

Once you know how to do this you can set up links from your online content to other people's products and services. You can also use paid advertising to find people all over the world to sell to. This was perfect for my work because I could take my laptop anywhere with me and as long as I had an internet connection I could work. It didn't interfere with the work when it came up, I had no boss to answer to so it was the perfect solution.

2 - Automation

There's also a number of other reasons why I chose an internet business - and why you should too! The flexibility of the business was my primary concern. I wanted to be able to choose my own hours so I could take work when it came without any complications. But the other reason I chose this particular model was the ability to use technology to 'leverage' my time and income.

Once I had a website and content up and running, it kept going and I was able to make sales and deliver products without being physically present. This is the 'magic' of an online business. The automation involved with an online business means that you can do the work once and let that work keep running in the background. You can make sales and deliver products over and over through the same piece of content or advert, which can run an virtual autopilot 24 hours a day, 7 days a week and 365 days a year.

Each piece of content you create can send people to a landing page and sell a product. By creating many pieces of content and sharing them online you can build multiple sources of income which can all run continually, working as your own 'automated sales team'.

3 - Ability To Scale

Along with this amazing automation is the ability to scale your business. Because there is no human intervention in the 'sales loop', multiple sales can happen instantaneously through the same platforms. Your content and advertising can be grown over time and scaled instantly (in the case of paid advertising). As your content gets more shares and more people flow through your website and content, your sales grow as a result. If you use paid advertising you can also scale a profitable campaign up easily by increasing your daily budget.

The automation of an online business makes it very easy to scale. In the case of a physical business this often means more staff, sales tools, larger office space and a whole lot more expense and hassle. With an online business everything is already in place. You simply need to send more customers through the automated sales systems with content and/or paid advertising methods.

4 - Low Startup Costs

When I started an online business I did it from my own pocket. I didn't need a massive loan and I worked at a level which suited my budget. An internet business is very cost effective and you can start from scratch from pretty much any budget. If you have more to invest you can grow it faster with paid advertising. But, if you are on a budget like I was when I got started, you can get started easily and cheaply.

With a regular 'bricks and mortar' business there are many overheads to consider. Your costs include a business premises, staff, hardware and stock. Then there's advertising and delivery costs. With an online business you just need a laptop and an internet connection - two things many people already have. Your main cost is getting the right education and learning the best strategy to build on.

5 - Simplicity

Technology has made it much easier than was previously possible to set up your own website and learn how to use simple online platforms to connect people to products and services. Advertising and content creation is now available for anyone to use. Websites can be set up with a few clicks and anyone with an email can learn to use the tools and strategies of online marketers.

Whereas previously website building was the domain of the tech savvy programmer, now anyone can use simple user friendly platforms and programs. An online business sounds like something for a technical person, but anyone can now learn the skills needed to build their own online business.

6 - Control

An internet business gives you control over your life. Of course it takes time to build up to a stage where it can replace your current income. But the flexibility of an internet business means you can work it around your existing employment until you can make this happen.
Once your income is beyond that of your employment, you are in a very good position to take charge of your life. You don't have to do the daily commute, or put up with an uncomfortable working situation. If you don't like your job you can quit. Don't like your boss? Fire him/her!
One of the very best things about an internet based business is the control it gives you over your life. You can also build your work around your lifestyle, rather than the other way round. Most people are forced to put work first in everything they do. Family time, holidays and hobbies all tend to depend and evolve around work. An internet business allows you to prioritize the things in your life which mean the most. It can put you back in the driving seat of your life, both in terms of what you earn and how you spend your time.

7 - Work From Anywhere

Not only does an internet business offer great flexibility in terms of working hours but it also offers you the choice to work from anywhere globally. This appeals to many people who would otherwise be more trapped by conventional work in a localized workplace.
For me, it was the flexibility of being able to choose my own hours and not have a boss. But for many the ability to travel anywhere globally is the most important factor to owning their own online business.
Take your laptop anywhere with an internet connection and work while abroad and travelling.

8 - Learn Life Skills

The skills I have learned from building my own internet business also make me much more employable. I also worked for an internet based company with the skills I learned from my laptop while sitting at home!

Being able to reach people globally and target specific types of people is a great skill and very desirable in business too. I was also able to use the knowledge I learned online to build one of my other physical businesses much more quickly by using both my website building skills and paid advertising.

The internet is a fantastic opportunity for anyone to be able to improve themselves, learn new skills and build another source of income. Skills learned are yours for life, whether or not you continue down the path of building an online business.

9 - Independence

We might believe ourselves to be independent but many of us are very dependent on our work for income. As such, our employers tell us how much we can earn, how much holiday we can take and what we will be doing while at work. Financial independence is the ultimate freedom.

When we are financially independent we can take a holiday whenever we please and work in our own time and on our own agenda. An online business gives you the automation and independence to live life on your terms, without the agenda of an employer running your life.

10 - Sovereignty

Being an owner gives you sovereignty. The ability to call the shots in your business is what many entrepreneurs aspire to. As a business owner your actions determine whether you make a success of your business or not.

Having a successful online business gives you the kind of freedom which most people will never see in their lifetime. The ability to create your own life on your terms is the reward of having worked hard on your business and on yourself.

Not having a boss, choosing your own working hours and choosing who you spend time with are all luxuries which are earned from working hard on your own business.

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