Several marketers are puzzled as to why they cannot seem to make decent sale even if they are offering great products. Based on my observation, most of these people are trying to sell their high ticket products outright without exerting effort in building relationship or trust among their potential clients.
As a marketer, you always have to remember that online users will only buy from people whom they know, they like, and they trust. These people are most unlikely to shell out huge amount of money on their initial purchase as they would like a guarantee that you can offer them their money's worth.
Thus, it is very important that you create and launch a funnel that will help you build an ongoing relationship with your customer base. Try to picture a typical funnel and you'll surely notice that its top is open and wide. This is the part where you have to attract as many prospects as possible. The very idea is to constantly move your customers from one level of your funnel to the next until you pitch in your high ticket products.
To make this marketing strategy work for you, you must be able to satisfy your prospects on every level of your funnel. You can lure them to try your products/services by giving them something away for free. If you are selling information products, you can ask them to subscribe to your opt-in list in exchange of free ebooks or other information base products. When these people see that you have great valuable information to share and that you can provide solutions to their pressing issues, you can be assured that they will buy your low-end (paid) products.
You need to make sure that all your products are of high quality and that they are useful to your buyers. Giving these people their money's worth is one of the keys in convincing them to come back for more. It would also help if you can provide great customer service and if you can be responsive to all their needs and demands. Make these people feel that they can depend on you and they will surely return the favor by doing business with you over and over again.
Don't forget to advertise your products, strengthen your online presence and your expert status online, and create new products every now and then that you can add to your funnel so you can continuously attract new customers while you keep your current ones. This is the best way to secure yourself and your ebusiness with steady flow of income.
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